The audiovisual industry is evolving fast. Capturing the attention of buyers and viewers while standing out is now a strategic challenge. STUDIO TF1, in partnership with Ask Mona, has innovated for the promotion of the Swedish series We Come in Peace by launching a dual conversational agent. This initiative blends narrative immersion with scientific insight, offering a unique experience that highlights Ask Mona’s agility in bringing its technology to a new sector.

Talk with Kasper the Alien

The first conversational agent developed with STUDIO TF1 is Kasper, the series’ central alien character. It offers audiences an original and immersive entry into the universe of We Come in Peace by allowing users, for the very first time, to ask any question they want to this unusual character without ever revealing spoilers.

Kasper’s tone, mythology, physical traits, philosophy, and entire backstory were provided by the series creator Lars Lundström.

The goal is to turn viewers into active participants through a playful experience that simulates a real encounter with an extraterrestrial.

Discover the science behind the fiction in partnership with SETI

The second agent is built on scientific data provided by SETI (Search for Extraterrestrial Intelligence). Unlike Kasper, this agent is designed to deliver real scientific knowledge and to create a direct link between ongoing research and the series’ themes, grounding the fiction in reality.

Users can explore the scientific methods used to detect extraterrestrial signals, learn about current research on alien life, and understand the established protocols in case signals are detected.

This agent creates a bridge between entertainment and education, stimulating curiosity while highlighting the realistic dimension of the series in an engaging and accessible way.

An ambitious European project

We Come in Peace was commissioned by TV4 in Sweden and is the result of a European coproduction involving Black Spark (Sweden), Dansu (Lithuania), Beside Productions (Belgium), ZDF (Germany), STUDIO TF1 (France), Snyggfin Production (Lundström), Infinite Entertainment (Sweden), and Big Light (UK), with support from the European Union, the Nordic Film and TV Fund, and Wallimage.

International distribution is handled by STUDIO TF1 from the TF1 Group.

Ask Mona successfully adapted to the needs of international productions by providing tailor-made digital solutions that enrich the audience experience and support marketing and promotional strategies.

The B2B advantages of the dual conversational agent

The dual agent created for We Come in Peace delivers several strategic benefits:

Immersive engagement that transforms viewers into active participants

• Strong marketing differentiation thanks to a unique and memorable experience

• Enhanced content value by combining science and fiction to deepen storytelling

By merging interactive storytelling with advanced conversational technology, STUDIO TF1 and Ask Mona show how digital innovation can reinvent the audiovisual experience and unlock new marketing opportunities for European producers and distributors.

About STUDIO TF1

With more than 50 production companies and labels, STUDIO TF1 is one of Europe’s leading players in audiovisual and film production and distribution.

Operating in 10 countries across Europe, the United States, and Canada, STUDIO TF1 is active in every field of audiovisual creation including series, TV movies, cinema, documentaries, magazines, animation, and entertainment.

STUDIO TF1 offers broadcasters and digital platforms programs designed to inspire, entertain, and inform audiences. The Group captivates viewers across all distribution channels with series that resonate worldwide.

With more than 20,000 hours of programming, STUDIO TF1 manages one of the largest film and TV rights catalogues in Europe.

This ambitious spirit, central to the Group’s values, is powered by the commitment and agility of its talents who find within STUDIO TF1 a springboard for creativity and new projects.

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