Chatbot, Chatbox or FAQ: How to Better Inform Your Visitors Before They Arrive?

“Can I bring a stroller?” “Is entry free for children?” “Can I come with my dog?”

These may seem like simple questions, but they can determine in just a few seconds whether a visitor decides to walk through your doors—or not. In this context, clearly informing your audience online becomes essential.

But how should you go about it? From traditional FAQs to chatboxes and intelligent chatbots, today’s managers have several approaches to choose from. Each has its own strengths and limitations.

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FAQ, Chatbox, Chatbot: Pros and Cons

• The traditional FAQ remains the most widely used option: a static page listing frequently asked questions and their answers. Easy to implement, it addresses common concerns effectively but offers a limited user experience.
• The chatbox focuses on direct interaction: your teams (visitor services, mediation, communications) respond to questions in real time through a chat window. While personalized, this approach requires significant human resources.
• The intelligent chatbot combines the best of both worlds: always available and able to provide personalized responses. Powered by artificial intelligence, it understands natural language and draws on your institution’s content to deliver tailored answers.

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When Every Detail Matters

Your future visitors aren’t looking for long explanations—they want clear, immediate answers: opening hours, ticket prices, accessibility, on-site services.

Finding this information can often feel like an obstacle course: navigating multiple pages, scattered content, outdated details. The result? Some of your audience gives up before ever booking.

Yet these “micro-decisions”—being able to come by bike, finding parking, accessing the site with a wheelchair—have a direct impact on your institution’s attendance. Optimizing this stage becomes a real lever for increasing engagement.

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Ask Mona’s Approach: More Than Just a Chatbot

Our solution is designed specifically for institutions and their unique challenges. The Ask Mona chatbot doesn’t just reply—it understands, adapts, and helps you better know your visitors.

• Tailored training: It learns from your existing content (exhibition texts, visitor guides, internal documents) to deliver responses that reflect your identity.
• Natural understanding: Whether a visitor asks “Can I come by bike?” or “Is there a bicycle parking lot?”, it understands the intent and responds accordingly.
• Maximum accessibility: Available 24/7 in multiple languages, accessible from any smartphone, no installation required.
• Collective intelligence: Each interaction feeds a detailed dashboard revealing your visitors’ real concerns, languages, and areas of interest.

The goal? To turn your website into a warm and informative welcome point—right from the first click.

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Comparison: Which Solution Brings the Best Results?

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Support Makes the Difference

Choosing the right technology is only the beginning—you also need to deploy it effectively. That’s why Ask Mona offers full support, from content selection to performance analysis, including tone and style definition.

This custom approach ensures your chatbot reflects your identity while meeting the specific expectations of your audience.