About

Founded in 1896, Pathé is France’s historic leader in cinema and one of Europe's major players in film production, distribution, and exhibition. With over 2,700 employees and a turnover of more than €800 million, Pathé combines a prestigious legacy with a strong drive for innovation, bringing the magic of cinema to audiences across several countries.

Challenges & Objectives

Faced with the rapid rise of generative artificial intelligence, Pathé aimed to:

• Anticipate disruptions in the creative industries and the cinema sector;
• Upskill all head office teams on the opportunities and risks of AI;
• Enable practical, day-to-day AI applications across departments such as communication, PR, legal, HR, production, international sales, security, and cinema operations;
• Embed AI into internal processes to drive efficiency, creativity, and operational excellence.

Key Results

• 250 employees trained across 20 departments ;
• Satisfaction score: 4.97/5 ;
• First cinema company in France to integrate AI into all internal workflows.

Solution: a customized, hands-on, future-proof training program

In close collaboration with Pathé’s teams, Ask Mona Academy designed an intensive training curriculum fully adapted to each business line:

• Tailored workshops : Practical exercises and real-world use cases for every department, from communications and legal to operations and security.
• Strategic onboarding : Introductory sessions to build critical understanding of the stakes, opportunities, and limitations of generative AI in creative industries.
• Applied learning : Concrete, job-specific exercises to ensure skills are immediately transferable to daily work.
• Post-training support : Ongoing assistance to facilitate the long-term integration of AI into Pathé’s operational practices.

Thanks to this pragmatic and customized approach, Pathé is now recognized as a pioneer in the responsible adoption of AI within the cinema industry in France, making innovation a core part of its company culture.