In the past, being well-ranked on Google was enough. Today, it’s not.

You sit in front of your computer and ask ChatGPT: “What are the best contemporary art museums in Paris?”

The answer appears. Is your institution among them?

At that moment, it’s more than a matter of visibility. It’s a missed opportunity, a visitor discovering your competitors instead of you, a booking going somewhere else.

According to StatCounter (Global Stats, 2025), Google’s share of global search traffic fell below 90% last March. That means a loss of visibility for institutions relying solely on a “classic” SEO strategy.
Today, that’s no longer enough. By adapting to the new ranking models of generative AI search engines (ChatGPT, Perplexity, Gemini), you can reach audiences seeking personalized, precise answers at the exact moment they express their intent to visit.

Be Visible Where Your Visitors Are Looking

You’ve likely noticed a gap between your Google ranking and your presence on AI-powered platforms. Similar-sized institutions may appear ahead of you, regardless of their SEO. This reflects a deep transformation in how visibility now works.

Let’s measure the impact.
If 40% of your potential visitors use ChatGPT or Perplexity and your institution doesn’t appear, that’s a significant loss.
For a museum attracting 50,000 digital visitors a year, this could mean up to 20,000 fewer visitors, not due to lack of interest... but because you’re missing from AI-generated search results.

This invisibility particularly affects high-value audiences such as younger generations, international tourists, and people planning visits weeks in advance.
That’s why it’s essential to act now : by implementing a GEO strategy (Generative Engine Optimization), as a complement to your SEO. Institutions developing their GEO presence today gain a measurable competitive advantage, as AI models shape their understanding of the cultural landscape.

‍What is GEO?

‍GEO (Generative Engine Optimization) includes all techniques that help improve your visibility on generative AI search engines (ChatGPT, Perplexity, Gemini, etc.). It involves structuring your content, data, and authority signals so they are easily understandable and quotable by these models.

How Ask Mona Helps You Implement a GEO Strategy

At Ask Mona, we’ve developed a GEO methodology specifically for the cultural sector, designed to deliver concrete and measurable results.

The White Paper: Your Practical Guide

“GEO: How to Make Your Cultural Institution Visible in the Age of Generative AI” provides:

• The fundamentals of GEO : technical and editorial principles to enhance visibility.
• Actionable steps : a structured, step-by-step method to optimize data and enrich content.
• Real-world case studies : showing measurable results such as higher attendance and more diverse traffic sources.
• A practical checklist : with key actions for quick, effective impact.

Key benefits:

• Reach new audiences while maintaining your existing visibility.
• Stay one step ahead of competitors.
• Apply a realistic, resource-aligned action plan.

Turn Visibility into Real Growth

Invisibility on AI search engines represents a measurable loss of opportunity.
The good news: this can change quickly with a well-structured GEO strategy.

You already have the essentials : your content, your expertise, your offer. What you need is the right methodology to adapt them to generative search.
With Ask Mona’s insights and expertise, we help you design and implement your strategy. Our deep understanding of AI behavior and its impact on digital visibility allows us to provide personalized, proven recommendations.

Don’t let AI search engines highlight your competitors instead of you. It’s time to take the lead in the era of Generative Search Optimization.