In an increasingly competitive tourism sector, every destination, region, or tourism office is looking for ways to stand out and enrich the visitor experience.
Good news: generative artificial intelligence opens up new opportunities to rethink information, hospitality, and the relationship with your audiences.
This technology can transform your workflows, boost your content, and enhance the personalization of the visitor experience.

In this article, we’ll explore:

• What generative AI is,
• How it can benefit the tourism sector,
• And practical use cases with the right tools to get started.
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What is Generative AI?

Generative Artificial Intelligence refers to technologies capable of producing original content based on existing data.
Text, images, video, audio, code: these tools rely on AI models trained to generate relevant and personalized outputs.

In tourism, this means you can:

• Automatically write content (articles, destination pages, social media posts),
• Generate promotional visuals or videos,
• Or even offer interactive, multilingual tourist mediation through conversational chatbots.
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Why Is Generative AI a Strategic Lever for Tourism Stakeholders?

Smart tourism with AI isn’t just about saving time — it’s about reinventing practices. Here are a few concrete benefits for professionals in the field:

• Automate repetitive tasks (writing, translation, publishing)
• Speed up content creation to stay visible and responsive
• Personalize responses to visitors, based on their profiles or language
• Spark creativity by opening new editorial or visual directions

By interacting with AI tools like ChatGPT, you’re not handing over the thinking process: you’re co-creating with an assistant that suggests, iterates, and challenges your ideas. A true conversational partner.
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Three Generative AI Tools to Try in the Tourism Sector

🗣️ HeyGen: Your Voice, in Any Language
This tool lets you generate a video using your own voice automatically translated into another language. Useful for creating welcome messages, explanatory videos, or interpretive content without language barriers.

🖥️ Gamma: Create a Presentation in a Few Clicks
With Gamma, just input a topic and a few ideas, and it generates a structured visual presentation. Perfect for preparing for meetings, tourism fairs, or communication supports — fast.

💬 ChatGPT: The Assistant That Enhances Your Content
Whether you're drafting an article, preparing a newsletter, or brainstorming campaign ideas, ChatGPT helps with writing, editing, and structuring your content. You interact with it like a colleague — it’s there to support and amplify your creativity.

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