AI is everywhere. And consumers are already talking to it.
According to a 2024 Salesforce study, 60% of online shoppers have used an AI interface to ask a question or search for a product in the past six months. Whether via mobile, a search engine, or a messaging app, the conversational reflex is becoming second nature.

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But if customers are talking to AI… who is AI speaking for?
Not always for you.

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Generative assistants (ChatGPT, Gemini, Copilot…) draw from a sea of public content—including your product pages, customer reviews, or e-commerce listings. That information circulates—sometimes accurately, sometimes not. Most importantly, it’s often beyond your control.

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So what’s the next move? Let AI speak on your behalf? Or teach it the right words to faithfully represent your brand?

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How can you make your brand’s voice heard in the age of generative assistants?

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What users want is clear: instant, understandable, and personalized information. Conversational AI can meet that demand—if it’s well designed.

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Today, AI experiences are rarely embedded in the product journey. Assistants are often too far removed: found in search engines, third-party apps, or generic chatbots. Users must leave the buying context to get answers.

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That’s where Ask Mona steps in.

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Since 2023, we’ve developed a solution to embed conversational AI directly into your products or their ecosystem. Via a simple QR code or web button, your customers access a custom interface—hosted on our servers, powered solely by your content, and ready to respond in any language.

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What’s in it for brands?

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This isn’t a gimmick. It’s a new channel for service, engagement, and learning.

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– Enhanced customer service: No more digging through PDF manuals or calling support for simple questions. The user gets the right answer—instantly.
– Enriched brand experience: Tell the story of your product—its usage, its origins, its values—interactively.
– Actionable customer insights: Every question feeds a database of needs, misunderstandings, or objections.
– Fewer returns: Clearer understanding at the decisive moment (purchase or unboxing) reduces errors and dissatisfaction.
– Seamless activation: No app required. Just scan and access a lightweight, fast, conversational web app.

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So what can it do, exactly? Three use cases:

Nathan – An AI-powered study guide for the Brevet exam ‍

With Éditions Nathan, Ask Mona created the first AI-augmented study guide for middle schoolers preparing for the Brevet. By scanning a QR code on each page, students access a learning assistant that helps them revise French, math, and history—rephrasing instructions, explaining key concepts, and suggesting methods. This edition outsold its classic version, proving that conversational AI is a powerful, measurable engagement tool.

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La Poste / Philaposte – Turning a wine bottle into a direct customer channel‍

Philaposte partnered with Ask Mona to create a conversational experience on a wine bottle. The QR code on the label lets buyers access an AI assistant that reveals the wine’s secrets, food pairings, and ideal storage. This not only extends the purchasing experience—it also delivers valuable insights about wine lovers’ expectations. A discreet but powerful innovation that strengthens the bond with both product and brand.

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Fondation Louis Vuitton – Giving a place a voice to embody a brand‍

With the Fondation Louis Vuitton, Ask Mona designed a one-of-a-kind conversational experience: letting the building speak for itself. Visitors engage with an AI embodying the voice of the venue—sharing the story of Gehry’s architecture, the foundation’s creative journey, and LVMH’s cultural values.

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This is not about utility—it’s about immersive, embodied storytelling. A new way to bring a brand to life—not as a logo or label, but as an entity that speaks with its audience.

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Why is this a strategic issue?

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Consumers expect instant, personalized, multilingual communication. 71% demand tailored communication—and 76% say they’re frustrated when it’s missing. QR code usage has exploded (+443% since 2020), yet too often remains underused: static, passive, boring. This is where Ask Mona makes the difference.

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Behind each QR code, we embed cutting-edge interfaces: agentic AI that interacts within a defined context, with clear objectives and true value for the user. That promise is real—because our technological expertise is paired with deep know-how in conversational experience design. At Ask Mona, we combine generative model mastery, UX culture, and narrative pedagogy to craft assistants that do more than answer: they engage, guide, and tell a story.

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Only then does conversational AI become a strategic brand touchpoint.

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A shift from static labels to intelligent interfaces

According to GS1, QR codes are set to replace traditional barcodes by 2027. They are becoming the digital gateway to the product.
Yet most brands still use that gateway to redirect users to a basic product sheet—a huge waste of attention.

Why not turn it into a living, conversational, personalized channel?

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Here’s how it works:

1. The brand selects the product(s) to equip.
2. You send us your content (product sheet, FAQ, videos, storytelling...).
3. We create a dedicated conversational AI.
4. We generate a QR code or button to embed.
5. The interface is ready—and usage stats are available via our back office.

What’s next? The AI interface as a usage companion

What excites us most isn’t just the answers… it’s the ongoing dialogue.

A well-designed AI doesn’t just answer questions. It supports, recommends, guides.
It builds loyalty. It personalizes the relationship. It learns. It surfaces weak signals that can inform your product, marketing, or support strategies.

In conclusion‍

Consumers already talk to AI. It’s time they could talk to you through it. Tomorrow, your products won’t just be connected. They’ll converse, guide, and build loyalty.