About

IMG is a global leader in talent management, brand licensing, and the organization of major international events. A subsidiary of the American group Endeavor, IMG supports some of the most prominent figures and organizations across sports, fashion, entertainment, and culture, while managing flagship events such as the Olympic Games.

Challenges & Objectives

In a fast-moving technological landscape, IMG France aimed to:

• Equip its teams with practical AI skills to enhance project management and internal processes;
• Identify and leverage time-saving and productivity-boosting opportunities offered by AI;
• Raise awareness of cybersecurity and legal risks related to AI usage, particularly around talent management, contracts, and high-value assets.

Key Results

• 50 employees trained on-site;
• 4 operational teams engaged (licensing, modeling, HR/admin, event management);
• 1 custom program combining operational efficiency and risk management.

Solution: A hybrid program focused on practice and strategic risk management

To meet IMG France’s needs, Ask Mona Academy designed a tailored training program based on two pillars:

• Practical, business-oriented workshops : Interactive sessions and real-world exercises to integrate AI tools into project management, event planning, talent portfolio management, and administrative operations.
• Strategic risk management consulting : Dedicated sessions addressing cybersecurity threats, ethical concerns, and legal implications of AI in licensing and talent management.

Through this pragmatic and responsible approach, IMG France empowered its teams to transform AI into a true lever for operational excellence and asset protection.

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