About

The Louvre Museum, located in the heart of Paris, is one of the largest and most famous museums in the world. It houses over 35,000 artworks ranging from antiquity to the modern era, including world-renowned masterpieces such as the Mona Lisa and the Venus de Milo. Set within a former royal palace, the Louvre welcomes millions of visitors each year, offering a unique experience at the crossroads of art, history, and culture.
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Goals: Engaging young audiences in the discovery of a temporary exhibition

For the exhibition “Naples in Paris – The Louvre invites the Museo di Capodimonte”, the Louvre aimed to make the exploration of artworks more accessible and engaging for younger audiences. The challenge: to design a fun, interactive, and educational journey that would help children — accompanied by their families — better understand the works on display while enjoying a personalized and immersive experience.
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The solution: A youth-oriented experience powered by AI

To meet this ambition, Ask Mona developed a conversational mediation experience specifically designed for children.

The interaction is simple and intuitive: with the help of an adult, children take a photo of an artwork in the exhibition, then receive age-appropriate and accessible information. This approach turns their visit into a playful, intelligent dialogue with the exhibition.

The experience is guided by the child character featured in Bartolomeo Schedoni’s painting La Charité (1611), who becomes the visitors’ virtual companion. Through this character, children explore the artworks and the stories they tell, stimulating their curiosity and helping them better understand the artistic context.
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Why this solution works

• A tour adapted specifically for children, combining educational content and playful interaction
• A format that encourages dialogue between children and their adult companions
• Measurable engagement and better content retention
• A frictionless format: no app download needed, just a scan or photo of the artwork

This case study shows how conversational artificial intelligence can redefine cultural mediation for young audiences, making art more interactive, accessible, and meaningful.

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