Cultural heritage valorization is undergoing an unprecedented transformation. Post-COVID, 47% of small and medium-sized museums and 81% of major institutions have strengthened their digital presence, opening new opportunities to engage and captivate audiences.

In this context, the key question for local authorities, tourist offices, and cultural institutions is: how can we balance innovation, accessibility, and historical integrity with emerging technologies?

At Ask Mona, we support institutions in designing enhanced visitor journeys that stimulate curiosity, enrich the experience, and ensure ethical and secure interaction with every visitor.

AI to Revolutionize Cultural Heritage Valorization

Artificial intelligence goes beyond content automation: it is a strategic lever to reimagine how audiences discover heritage.

With AI, Ask Mona enables:

• The creation of multilingual virtual guides tailored to each visitor profile.
• The implementation of a secure and GDPR-compliant framework for managing visitor data.
• Assurance of narrative fidelity, respecting the history and spirit of each site.

Our approach is based on building a personalized database, consolidating your sources and providing an immersive experience while strengthening visitor trust. The result: interactive and reliable journeys that enhance reflection and engagement.

Towards Immersive, Personalized, and Multisensory Heritage Experiences

The Heritage MDPI Review has recently published an insightful article entitled "Artificial Intelligence in Heritage Tourism: Innovation, Accessibility, and Sustainability in the Digital Age", helping to understand the technological transition we are currently facing.

The latter shows that visitors seek more than information, they want to experience heritage. Gamification, interactive content, and multisensory tools turn visits into memorable experiences.

With Ask Mona, every visitor benefits from:

• Dynamic conversation starters to explore heritage at their own pace.
• Full accessibility: multilingual tools, easy-to-understand content, and user-friendly interfaces.
• Experiences that spark curiosity, encourage dialogue, and stimulate critical thinking.

These tools allow institutions to offer engaging and inclusive journeys, enhancing visitor satisfaction and loyalty.

Challenges and Opportunities of AI for Sustainable Cultural Tourism

Developing large-scale digital visitor journeys requires collaboration among stakeholders and intelligent integration of multiple sources. The chosen LLMs must be capable of handling diverse and often heterogeneous data while ensuring optimal quality and reliability.

Ask Mona addresses these challenges through an energy-efficient approach, with servers hosted in Europe, and expertise gained from numerous use cases. Our solutions combine sustainability, ethics, and performance, allowing cultural institutions to deploy large-scale digital projects while respecting the values of their heritage and the visitor experience.

Conclusion: Enhanced, Accessible, and Sustainable Heritage

Digital transformation offers a unique opportunity to provide audiences with immersive, personalized, and responsible experiences. With Ask Mona, cultural institutions can combine innovation, accessibility, and sustainability, while ensuring data security and reliability.

AI does not replace reflection: it enriches it and serves as the starting point for a deeper, more personal, and more engaging exploration.