With the highly anticipated reopening of the Grand Palais, the teams set out to enhance both the quality and continuity of service delivered to audiences. In this context, Betty, the conversational agent developed with Ask Mona, has evolved into a generative AI solution.

The goal: to deliver reliable, accessible, and instant information, while streamlining the visitor journey from the very first steps of planning a visit.

“With AskBetty, the Grand Palais reaffirms its commitment to placing visitors at the heart of the experience through a truly innovative solution. By combining cutting-edge technology with human expertise, this conversational agent supports each visitor in a simple, seamless, and personalized way, while making our cultural programming more accessible than ever.”
- Céline Nègre, Head of Digital Communication, GrandPalaisRmn

Meeting Visitor Expectations with Instant Answers

Available 24/7 and now fully bilingual, Betty supports all visitors with practical information, exhibition and event programs, and visit planning.

In just one month, the conversational AI has already proven its impact:

• 7,000 questions answered
• Over 4,000 users supported
• A high satisfaction rate, driven by smooth and intuitive navigation

This always-on availability directly supports the commitments of the Services Publics + program, improving the speed, clarity, and accessibility of information for everyone.

Supporting a Highly Anticipated Reopening

The integration of AI is part of a broader strategy to optimize the visitor experience. By handling recurring requests, Betty enables:

• Instant access to information, even during peak digital traffic;
• Continuous service, regardless of opening hours or communication channels;
• Efficient guidance toward the most relevant content;
• More accurate and personalized responses to visitor questions.

For internal teams, this translates into better management of inquiry flows, freeing up valuable time to focus on strategic projects and high-value missions.

Ask Mona’s Expertise: A Long-Term, Scalable Partnership

For several years, Ask Mona has supported the Grand Palais in deploying innovative digital tools.

The generative version of Betty is built on:

• Seamless integration within the Grand Palais digital ecosystem, with no app to download;
• A co-created knowledge base, ensuring the reliability of responses;
• Fine-tuned personalization of tone and use cases, aligned with the institution’s identity;
• The production of valuable analytical data for communication, ticketing, and mediation teams.

This partnership reflects a shared commitment to continuously adapting the tool to real visitor needs and evolving usage patterns.

Data-Driven Insights for Strategic Decision-Making

Thanks to the analytics generated by the conversational agent, Grand Palais teams gain a clear understanding of visitor expectations:

• Most searched topics;
• Trends related to exhibitions and events;
• Languages used;
• Types of pre-visit inquiries.

These insights make it possible to refine content, improve message clarity, and continuously elevate the overall quality of service.

A Shared Vision for Cultural Innovation

“Our collaboration with the Grand Palais is built for the long term, and the transition to generative AI marks a major milestone. With AskBetty, we help the institution deliver a smoother, more personalized, and more accessible visitor experience, fully aligned with its reopening and its vision of a connected, innovative Grand Palais. This project perfectly illustrates how a long-standing partnership can evolve to transform the way audiences engage with culture.”
- Valentin Schmite, CEO and Co-founder, Ask Mona

By relying on Ask Mona’s expertise, the Grand Palais embraces meaningful, user-centered innovation. This project reflects a shared ambition: to make technology a powerful lever for culture and to place visitors at the heart of the experience, today and for the long term.

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