What if heritage could answer your questions? At the Château des Baux-de-Provence, it now can. In partnership with Ask Mona, visitors can engage in real-time conversations with Alix des Baux, a historic figure brought to life by artificial intelligence.

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No app to download — simply scan a QR code to start chatting, in French, English, or Spanish. This new-generation mediation allows each visitor to explore the château at their own pace, guided by their curiosity.

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Lively, Personalized AI Mediation

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Throughout the site, QR codes invite visitors to launch a conversation with Alix des Baux right from their smartphone. The visit becomes an interactive dialogue — ask a question, dive deeper into a location, revisit an anecdote… just like with a human guide.

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This multilingual, seamless experience is designed for all audiences. In just two weeks, over 1,000 questions have already been asked, with a high engagement rate across all points of interest.

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Extending the Experience at Home: The Smart Magnet

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Available in the gift shop, the smart magnet includes a QR code that reactivates the experience from home. By scanning it, visitors can continue their conversation with Alix des Baux, explore topics further, or simply relive their visit.

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More than a keepsake, this elegant object becomes a living memory — extending the connection well beyond the château’s walls and creating an emotional link with the site.

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Discreet Technology in the Service of Heritage

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Behind this easy-to-use interface lies the technological expertise of Ask Mona:

• An AI trained on historical content validated by the Château's team
• A web-based experience accessible from any smartphone — no app required
• Detailed analytics to better understand user behavior and enhance the cultural offering

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On the management side, the admin interface enables teams to easily update content, monitor interactions, and fine-tune the tone of the character.

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Letting History Speak — Today

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With this dual approach — interactive mediation during the visit and a smart souvenir to take home — the Château des Baux-de-Provence embraces cultural innovation with respect for its heritage.

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It proves that history can be shared differently: by listening, by dialoguing… and by letting each visitor discover in their own way.