Tourism: A New Strategic Focus for Ask Mona

For several years, Ask Mona has been supporting the cultural and tourism sectors with their challenges around accessibility and visitor engagement through artificial intelligence. After enhancing visitor experiences in destinations such as Auxerre and Cap Corse, we are accelerating our commitment to tourism institutions and businesses. Our double presence on September 23 at BIG by Bpifrance and at the IFTM trade show highlights our ambition to deliver tailored solutions for tourism stakeholders, both in France and internationally.

Ask Mona, Awardee of the France Tourisme Tech Program by the DGE

Ask Mona has been selected as an awardee of the second cohort (2024-2025) of the France Tourisme Tech program, an initiative led by the DGE (the French agency for business development, part of the Ministry of Economy) to accelerate the digital transformation of the tourism sector. As part of this recognition, Ask Mona was invited to participate at BIG, Bpifrance’s flagship event, during the session “Tech and Tourism: Revolution and Challenges for a Sector in Transformation.”

On this occasion, Marion Carré, co-founder of Ask Mona, took the stage as a start-up awardee, alongside Paul Chaine, Communications Director at the Château de Versailles. Together, they shared insights from a flagship project developed within the program: an innovative partnership that gave voice to twenty statues in the Versailles gardens.

Marion Carré’s Vision: Triple Accessibility in Tourism Through AI

In her talk, Marion Carré emphasized how Ask Mona’s AI solutions strengthen accessibility in tourism across three key dimensions:

• Practical accessibility: delivering the right information at the right time. As Marion explained, “when visitors don’t have access to the right answer while planning or during their visit, they lose motivation. This is the first challenge we are solving for cultural institutions and tourism sites.”
• Symbolic accessibility: creating a safe space for visitors to express their curiosity without fear of asking a “silly question,” while ensuring accurate, engaging answers.
• Physical accessibility: adapting content for diverse needs, such as by providing Easy-to-Read and Understand (FALC) formats for visitors with disabilities.

Ask Mona at IFTM: Building Stronger Connections with Global Tourism Stakeholders

Meanwhile, part of our team attended IFTM, a leading international trade fair for tourism professionals. For Ask Mona, the event was a unique opportunity to showcase our solutions for cultural sites, tourism offices, and institutional partners.

Our participation was a clear success, with many fruitful exchanges. One highlight was our discussion at the Jordan tourism stand, where we explored how our technology could enhance the visitor experience at the ancient city of Petra.

A Growing Momentum

Our double presence at BIG and IFTM reflects a strong belief : AI can profoundly transform the cultural and tourism experience of tomorrow. At Ask Mona, we are committed to continuous innovation and to building partnerships that empower the sector to become more accessible and inspiring for all.

This journey is only beginning, stay tuned to discover how we are reinventing tourism experiences with AI.

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