About

Opened in 2014 in the heart of the Bois de Boulogne in Paris, the Fondation Louis Vuitton is an iconic contemporary art center designed by architect Frank Gehry. Known for its bold architecture and internationally acclaimed exhibitions, the Fondation attracts hundreds of thousands of visitors each year, offering a unique space dedicated to modern and contemporary art.
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Goals: Making Contemporary Art More Accessible for a Diverse Audience

To meet the expectations of a diverse and international audience, the Fondation Louis Vuitton aimed to enhance the visitor experience through a conversational AI solution that could:

• Assist users before and during their visit;
• Provide fast, accurate, and personalized information;
• Make contemporary art more approachable for all audiences, including young visitors;
• Tailor the experience to different visitor profiles (adults, children, families, etc.).
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Results: An Interactive, Multilingual, and Personalized Experience

Since 2019, the Fondation Louis Vuitton has partnered with Ask Mona to deploy Twelvy, a smart conversational assistant integrated into the Fondation’s digital ecosystem:

• Available on the Fondation’s website, Twelvy helps users before their visit, answering all practical questions;
• Embedded in the mobile visit app, it supports visitors during the visit by offering personalized guidance and cultural insight.

Twelvy is powered by generative AI, and is available in both French and English, ensuring an inclusive and frictionless experience for local and international visitors alike.

Before the visit:

On the Fondation’s website, Twelvy answers practical questions — opening hours, ticketing, how to get there, what’s on — using validated and regularly updated content. It makes planning a visit easy and efficient.

During the visit:

Integrated into the mobile app, Twelvy becomes a real-time digital guide, offering contextual responses based on the visitor’s interests. Visitors can ask about:

• The artworks on display
• The history of the Fondation
• The architectural vision behind Frank Gehry’s design

The interaction is fluid, multilingual, and requires no technical barriers.

A concrete example: personalized tours for Pop Forever, Tom Wesselmann…

For this exhibition, Twelvy powered two distinct content paths, tailored to different audiences:

• An adult tour, written in a clear and informative tone, providing in-depth explanations about pop art and the artist’s work;
• A family-friendly tour, designed for younger audiences, with a lighter tone and enriched with emojis to encourage learning through play.

Thanks to AI, each visitor was able to enjoy content aligned with their age, interests, and familiarity with contemporary art — without needing to adjust settings or switch tools.

A Reliable AI Experience Built on Curated Content

Twelvy’s answers are generated only from content validated by the Fondation Louis Vuitton. Everything shared is drawn from the Fondation’s existing resources — mediation content, wall texts, educational materials — ensuring editorial consistency, accuracy, and scientific credibility.

Why It Works

• Tailored content for each visitor profile, from children to experts
• Multilingual and accessible, for a wide and inclusive audience
• Efficient use of existing content, with no additional burden for staff
• Seamless integration into the Fondation’s digital experience (website + app)

Conclusion

The collaboration between Ask Mona and the Fondation Louis Vuitton shows how AI-powered visitor journeys can make contemporary art more engaging, more inclusive, and more personalized. With content adapted in tone and format to match each audience, Twelvy turns every visit into a fluid, interactive, and memorable cultural experience.

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